Your ads don't stop working because the product got worse. They stop working because the creative got old. Prismo builds you forty new ad variants a month — enough angles that your account never runs dry.
How long a winning ad tends to hold before fatigue sets in and cost per acquisition starts climbing. Every brand's mileage differs, but the direction never does.
Out of every dozen new concepts, only a few will beat your control. That's not pessimism, it's the working assumption — and it's exactly why volume is the mechanism rather than a bonus.
Typical cost of a single creator video before usage rights, revisions and three weeks of scheduling. We deliver forty for less than ten of them.
Most brands run one message with three edits and call it testing. An angle isn't a different edit — it's a different reason to buy, aimed at a different objection. Here's one air fryer, refracted.
Your oven takes fifteen minutes to preheat. This takes none.
0:00–0:03 · opening frame
Ten angles, four variants each. Forty assets, one product.
Plenty of people will send you video files. The difference is whether what arrives can go straight into an ad set and tell you something afterwards.
9:16, 4:5 and 1:1 as standard, 16:9 on request — reframed for each ratio rather than letterboxed, so nothing important sits under the UI.
Burned-in captions on one version, a clean version alongside it. Most feeds play muted; some placements caption themselves.
Every file carries its angle and variant, so when something wins you know which idea won, not just which file.
brand_angle03_hookB_9x16_v1
Variants differ by hook, presenter, opening visual or length — one lever each. Change three things at once and the test tells you nothing.
Every batch arrives with a note saying exactly which AI label to apply on each platform. Most brands don't yet know this is required.
Full ownership on payment, perpetual, paid and organic, no usage windows to track and no renewal fees when a winner keeps running.
We mine your reviews, your comments and your competitors' longest-running ads for the language customers actually use. You approve ten angles before a single frame is generated — which is why revision rounds rarely happen.
Four variants per angle, each changing one thing — hook, presenter, opening visual, length — so the test tells you something. Files named so performance traces back to the idea that produced it.
You run them; we read the account. Every month you get one page: what won, what died, our read on why, and the angles we're building next as a result. That page is the product.
Drag it. The comparison assumes £250 per creator video — a fair mid-market rate before usage rights, revisions and the three weeks of scheduling that come with it.
Below about twenty variants a month you aren't testing, you're guessing — there isn't enough signal to tell a winning angle from noise.
Anyone can sell you videos by the unit. What's hard is knowing which reason to buy will land — so that's what you're paying for. Sixty-day minimum term, then cancel any time.
No, and that's deliberate. You keep your media buyer, your budget and your account — we never touch spend. What we do ask for is read-only access, so we can see which creative worked and build next month's angles from evidence rather than opinion. If you'd rather not grant it, we can still work together; you'll just get less out of us.
Yes, with disclosure. Meta, TikTok and YouTube each require realistic synthetic content to be labelled, and the EU AI Act's transparency rules have applied since August 2026. We label everything realistic before delivery and send a one-line note with each batch telling you exactly which toggle to set. Most brands doing this have no idea the rules exist — that's a risk we take off your desk.
Pure generated footage has a ceiling, and audiences are getting better at spotting it. So our house style is hybrid: an AI presenter carries the hook and the voiceover, your own real product footage carries the demo. It reads as authentic because half of it is, and it puts an asset you already own back to work.
Some of it won't — roughly one concept in twelve beats a control, which is the entire reason volume matters. What we're accountable for is the first three seconds: hook rate and hold rate. Conversion is downstream of your offer, your landing page and your pricing, and we'll tell you honestly when that's where the problem is rather than selling you more videos.
Sixty days, then you can cancel any time. The reason for the minimum isn't lock-in — it's that creative needs two full cycles before anyone can fairly judge it. Month one is always the worst month, because that's the month we're still learning what your audience responds to. After that you're free to leave whenever, and you keep everything we've made.
Product images or footage, a link to your store, and access to your reviews. Then either a short call or a detailed email — whichever you prefer; we don't insist on a meeting. First drop lands within ten days of the angles being signed off.
You do, outright, on payment — perpetual and unrestricted across paid and organic. We keep only the right to show the work in our portfolio, and we'll leave your brand out of it if you'd prefer.
Send a product link and we'll build a spec ad for it — a real, finished video, plus a short note on the angle we chose and why. Run it if it's useful. If it isn't, you've lost an email.
Prefer email? luke@prismo.org.uk